Push through the noise.
The White Noise Philosophy
At White Noise Fitness, our philosophy is built around learning to work through the noise.
The noise from your own mind. The opinions of others. The excuses. The doubt. That voice telling you, "Not today."
We believe that true discipline isn't shown when motivation is high—it's revealed in the moments you don't want to continue. When you're afraid. When you're uncomfortable. When every instinct tells you to take the easier path.
That is where progress is made.
Fitness is simply the vehicle. The real transformation comes from building the discipline to keep showing up, even when motivation fades. It's about choosing the actions that move you closer to your goals, despite the noise.
At White Noise Fitness, we don't just help you build a stronger body—we help fine tune the mind, the noise won't disappear, it never will, but it becomes static, moves to the background and blends in. This is why we chose WhiteNoise, the process of turning the thoughts that harm you to ones that fuel you.
Because progress can only be found in discomfort.
Meet your coach
Hamish Pritchard-Wallace
I'm Hamish, founder and coach at White Noise Fitness.
My own journey with fitness has taught me that achieving results doesn’t have to be as hard as it's made out to be. It all starts with you, you make the effort, you do the work, but doing the right work is important, my job is to ensure you are on the right track. My job is to give people the guidance that I wish I had.
As a qualified Level 2 Gym Instructor & Level 3 Personal Trainer, my approach combines evidence-based training and nutrition with something I believe is just as important: understanding the individual behind the programme.
I don't believe in one-size-fits-all coaching. Your training should work around your goals, experience and lifestyle, while helping you understand the reasons behind what you're doing. Everything is tailored to the individual.
My aim isn't just to help you achieve a result. It's to give you the knowledge, confidence and discipline to continue making progress long after you stop needing a coach.
Featured service
Online coaching service
12 week - lean bulking plan
12 week fat loss plan
Personalised program
How it works
01 - Choose your service
Find the level of support that fits your goals.
02 - Tell us about you
Complete your consultation so we understand your goals, experience and lifestyle.
03 - We build your plan
Your programme and nutrition are created around you.
04 — MAKE GUIDED PROGRESS
Follow the structure, put in the work and track your progress. Follow advice from weekly check-ins and reviews.
Featured Apparel
Progress Over Comfort T (Black)
Progress Over Comfort T (White)